Marketing research for Ice pad and Outline the process for gathering Paper

Marketing for Ice pad and Outline the process for gathering data for and explain how you would analyze the inf - Research Paper Example Yet again, market research can help management decide how best to deliver their products to the target market. With many manufacturers producing and marketing a variety of ice pads in the U.S. it is important for a new entrant in the market such as Ice Pads Limited to establish what kind of products it needs to offer to win a significant part of the market. Ice Pads Limited was established in 2011 and has been a market leader in the supply of ice pads in China. The company sees a great potential in the United States, and particularly in New York City where winter sports are commonly played. The company targets individuals of either gender who engage in winter sports such as skating and ice hockey aged between 16 and 60. The sports are played by people across all socio-economic backgrounds and who have different lifestyles. Although these games are popularly played during the winter season when there is a lot of snow, there are places in New York that have ice courses for playing thro ughout the year. The major competitors in the New York market include Paragon Sports, New York Golf Center, and Jack Rabbit, all of which offer various ice pads used for sporting purposes. Problem Definition Ice Pads Limited needs to establish the kind of ice pads to offer to the New York market, the best price for the products, and the factors that people consider when buying ice pads for winter sport activities. The organization is a new entrant in the market and needs to offer unique and well priced products to win a significant part of the market within its first year of operations. Objectives 1. To establish what customers like or dislike about the products that are offered in the market currently 2. To establish what needs to be improved in the products offered in the market currently to make them better for customers 3. To establish the factors that consumers consider when buying ice pads 4. To establish the appropriate price for ice pads in the New York market Research Metho ds Data for market research can be drawn from primary or secondary sources according to Wight (2013). During the market research, primary as well as secondary data will be collected. Secondary data will be drawn from the Internet and brochures produced by competitors in the market. Primary data will be collected through a field survey. During the survey, a sample of 50 respondents randomly drawn from New York city will be issued with questionnaires containing about 10 closed ended questions. Given that the products for which the market research is conducted are mainly bought and used by individuals across all age groups, the sample frame will include individuals of either gender, living in New York City aged between 16 and 60 years interested in and actively engaging in winter sports. In this respect, the samples will include individuals who have at least taken part in one winter sport at one time or another in their life. The samples will be drawn from different streets in New York City. The researchers will draw the samples by randomly approaching individuals between the age of 16 and 60 going about their businesses. The potential respondents will be asked to spare a few minutes of their time and introduced to the research. More specifically, the researcher will introduce themselves before briefing the potential respondent about the study; its nature and the objectives of the

Biofuel Essay Example | Topics and Well Written Essays - 1000 words

Biofuel - Essay Example Biofuels have existed since the 1970s. Before 2010, every international commercial biofuels plant was either a biodiesel or a first generation ethanol. The United States of America has been termed to be the world’s largest producer of ethanol. Back in 2009, the USA produced approximately 10.5 billion gallons of ethanol using corn. Brazil comes in second producing eight billion gallons of ethanol using sugarcane. It is strange to see that in a world where there is scarcity of food, there is a massive use of water resources and land in growing crops for the production biofuels. According to the United Nations, the up-and-coming biofuels industry may risk the rising of food prices. In line with the UN-Energy report: Sustainable Energy: a Frame Work for Decision Makers, it states that biofuels production has already driven up maize prices between the year 2006 and 2007. The report also states that biofuels possibly would have a dual consequence on food supplies. Alternatively, suc h crops could avert water, land as well as other resources away from the production of food. The report quotes that unless policies are formed and endorsed to guard threatened lands, push bioenergy development in sustainable direction in general and secure communally acceptable land use, the social and environmental damage could in some cases overshadow the benefits. A key argument exists on the scope to which policies of biofuels have contributed to high volatility and agricultural prices levels. A current study meant for the International Centre for Trade and Sustainable Development illustrates that market driven growth of ethanol in United States’ increased corn prices by 21% in 2009,compared to the prices that would prevailing if the production of ethanol had been frozen in 2004. Lester R. Brown stated that by converting the whole grain harvest of the Americans would only generate 16% of its auto fuel wants, energy markets are efficiently positioned in opposition with foo d markets for limited arable land, consequential in a higher food price. A large number of R&D efforts are at present being positioned to the production of 2nd generation biofuels from waste, crop residues and non food crops. Second generation biofuels may possibly merge farming for fuel and food and in addition electricity could be produced simultaneously, this could be beneficial to third world countries as well as the rural areas in the developing countries (Desilva, 4). Strengths Renewability: Biofuels are easy to renew compared to fossil fuels which take relatively long time. This is because new crops are planted and their waste material is gathered. Cost: Biofuels are significantly less expensive compared to gasoline. This is true since increased worldwide demand for oil dwindles oil supplies hence biofuels becoming the only option. Security: Since biofuels

Primary Commodity Exports and Civil War Essay Example for Free

Primary Commodity Exports and Civil War Essay Fearon’s study particularly pertains to the evaluation on which particular countries are actually prone to undergoing situations such as civil wars. In this article, he along with his co-researchers found out certain elements that contribute to the increase of threat towards the possibility of a country undergoing a civil outburst. According to the said researchers, the most important issues that needs consideration on this part of the situation is the emergence of countries that are involved in primary commodity export appointments in the field of international trade. Apparently, it is in this article that poverty has been noted to be a reactive result of several globalization approaches which also brings about the possibility of social chaos giving way to civil war. The bridge that was supposed to keep nations together through globalization is now serving as the strongest reason of gap between people around the world and even within countries. The widening gap is also producing serious consequences for the richer nations. This is because of their growing dependence on the raw materials of the nations of the â€Å"Third World. † But now these nations have changed their attitudes about how their resources will be used, and paid for. An example of this was the action taken by the oil-producing underdeveloped nations, sending shock waves throughout the industrial lands. For many decades, the poorer oil-producing nations had to sell their oil at a relatively cheap price. Recently, these nations banded together and agreed to quadruple their prices. The poor nations have laid down a clear challenge to the rich nations. They will no longer passively accept what the industrial nations have assumed for more than two centuries. That assumption was that there would always be cheap raw materials available from the poor nations. No longer is this the case. However, the dilemma of the poor nations is that most of them are not blessed with abundant raw materials. Most of them lack abundant mineral and oil resources. They are largely agricultural lands, and in bad years, they have nothing to fall back on to sell to other nations. Therefore, they will not have the money to buy the food and other things they need to help them in bad years. That is just what is happening now to various countries in Africa, Asia and Latin America. The main idea of studying the way people live in the society is to see how far they have fared in making their way to progress. However, contrary to the aimed unified progress, development is usually shifted only to the â€Å"haves†. Yes, the world may be seemingly unfair, equality may even seem too impossible to be achieved, but through a unified effort, having an equal community could still be worked upon by the entire human civilization; something that is most needed to avoid possible outburst of civil war. Bibliography Fearon, James. Primary Commodity Exports and Civil War. Journal of Conflict Resolution, Vol. 49, No. 4, 483-507 (2005).

How money widens the gap of loneliness in the great gatsby :: essays research papers

The 1920’s in the united States was a time of economic growth in which people lived frivolous lives by believing their money would make them happy. It was a time of alcoholic prohibition and a time of emancipation for women. Thus, it was a time of parties, drinking and wild women for those who could afford it. Those who were at the bottom of society were constantly striving for the top of the economic ladder.   Ã‚  Ã‚  Ã‚  Ã‚  This time era, in Long Island, is the basis of F. Scott’s Fitzgerald’s book, The Great Gatsby. It has become one of the great classics in American literature and is well known for its commentary on social status. Through the introduction of many â€Å"status† oriented characters, Fitzgerald comments on the social lives of those living in the twenties. But does it go beyond the social status issues it addresses, and focus on something deeper? Yes, the characters may focus on their constant climb to economic well being, but more importantly they reveal a theme of The Great Gatsby: in the midst of man’s heart is loneliness and the need to be needed, which is surrounded by the greed of money. â€Å"Gatsby offers a detailed social picture of the stresses of an advanced capitalist culture in the early 1920s† (Fitter), â€Å"Fitzgerald discloses in these people a meanness of spirit, carelessness and absence of loyalties. He cannot hate them, for they are dumb in their insensate selfishness, and only to be pitied.† (Clark).   Ã‚  Ã‚  Ã‚  Ã‚  Fryc 2 The plot, or general development of the story, is carefully designed to grow as the reader gets to know the characters. It isn’t until the last few chapters that the actual events of the story add to the theme. Even then, the character’s reactions to these events are what strengthen the theme of loneliness.   Ã‚  Ã‚  Ã‚  Ã‚  The narrator, Nick Carraway, presents his own view of himself at the beginning of the story. By being the narrator, he only allows the reader to know what he wants them to know about him. He gives the impression that he is an upright human being that â€Å"reserves all judgments† (p.1). However, by the end of the story, he has come to the conclusion that everyone he has come into contact with is shallow and self-absorbed. Although he might give the impression that he is content with life, a small glimpse of loneliness can be seen in him.

Explore the various reasons for Hamlet’s delay Essay

Shakespeare presents the subject of hamlet’s provocation in a way that many different reasons could be suitable and debateable at the same time. Through the whole play, Shakespeare makes it clear that hamlet delays the intended murder for reasons such as preventing Claudius from going to heaven, waiting for the right opportunity to strike, hamlet trying to get proof that his ghost’s father is right and possibly that he wants to kill Claudius and lie with his mother. In the early stages of the play, the audience is introduced to the death of hamlet’s father â€Å"the king† and soon afterwards his mother marries Claudius. Hamlet’s father’s ghost appears suddenly to hamlet and tells him to kill Claudius, the man responsible for his death but spare his mother. However hamlet delays because he is uncertain if his father’s ghost is real or the devil sent to deceive him and damn his name as quoted † that spirit I have seen maybe the devil, sent to damn out of my weakness and melancholy. † The term â€Å"maybe† clarifies that hamlet has doubts about the true form of the ghost and therefore he needs solid proof and believes that the devil exists with bad intentions of making people sin. However, hamlet clearly fears weakness and melancholy or he does want to be taken advantage of. At this point in time, he shows how smart he is by saying†I will have grounds more relative that this, the play is the thing. † This quotation suggests that hamlet decides to search for his proof to make sure that he is right and fair but at this time, his mind is troubled because he does not know the truth yet but is eager to find out by making the players play his father’s death where in that process he will observe Claudius’s reactions. It’s fair to say that hamlet is a religious person and his religious beliefs that ghosts are agents of the devil are the ones which make doubt his father’s ghost and therefore delay his revenge. When hamlets get proof that Claudius is indeed the murderer, the opportunity of killing him in the church presents itself but hamlet does not take it because he does not want to send Claudius to heaven as quoted from his soliloquy † a villain kills my father and I, son do and send him to heaven! No† hamlet withdraws from killing Claudius because Claudius has confessed his sins and if he dies now, Claudius will go to heaven to enjoy while he and his father suffer in hell and clearly hamlet does not want that. One of the reasons he does not want them is the fact that he does not want let down his father’s ghost which told him to kill Claudius in sin so that he suffers the same fate as his father and hamlet clearly wants Claudius to suffer for killing his father. After he withdraws, hamlet says to himself that he will wait for the time when Claudius is in sin as his father was and then strike. Hamlet’s final judgement prevents him from acting which is based on religion. However, this lost opportunity can be attributed the reason that hamlet is moral and different from Claudius and by killing Claudius is like him being compared to a murderer. I also assume that his psychological status, that is his troubled mind which I think is depressed and possibly a real madness prevents him from carting out the murder. Some critics say hamlet delays because he is waiting for the right time. I agree with that because he has an opportunity to kill Claudius in the church but he does not take it and says that he will wait for the time when Claudius in sin as quoted † when he is drunk asleep, or in his rage, or in the incestuous pleasure of his bed. † The term when suggests a time it will right in hamlet’s mind to kill Claudius and so he waits for that right time. However, other reasons for the right time might be that Claudius is a king and so well guarded that it’s not easy for hamlet to strike him down and hamlet fears the consequences if he kills Claudius. He fears he will hurt his mother for a start which he does not want to happen and secondly, he has no clear proof to prove that Claudius is the villain except for the ghost which people assume is an agent of evil or the devil and so people will deny his proof. Hamlet wants Claudius to be seen as the villain but if he kills Claudius, people will assume that he is the villain and probably be driven out of the country. In conclusion, hamlet’s provocation is due to many reasons which all make sense and sound right as presented by Shakespeare. His delay could be as a result of waiting for the right so that everything goes as planned by him and also the need to get concrete proof his father’s ghosts is right to avoid deception by the devil which is smart.

Analysis Of Descartes First Mediation Essay - 853 Words

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If done otherwise, with a poor foundation, all other structures will collapse. He then proceeds to explain the means by which we can test and cast this knowledge and see if they are substantiated. Descartes accomplishes this by means of using doubt: â€Å"†¦I will at length apply myself earnestly and freely to the general overthrow of all my former opinions. But, to this end, it will not be necessary for me to show that the whole of these are false—a point, perhaps, which I shall never reach; but as even now my reason convinces me that I ought not the less carefully toShow MoreRelatedJohn Locke And Rene Descartes1442 Words   |  6 PagesPhilosophers are individuals who address critical analysis of fundamental assumptions or beliefs with underlying theories of their own. John Locke and Rene Descartes were both classified as modern philosophers in the seventeenth century who sums up the subject about personal identity and its determents in reference to our own existence, such as who are we? 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Three Levels Of Decision Making - 1893 Words

Executive Summary: This report discusses the three levels of decision-making, which are strategic decisions, tactical decisions and operational decisions. Top management teams, CEOs, and Board of Directors make strategic decisions. Tactical decisions are made by managers, and operational decisions are made by employees. The supervisor of a local video game retail store gave great insights into the daily routines and responsibilities of being a supervisor/manager. He is relatively new to the position, but has embraced it fully, and is very dedicated to the company as well as the employees that report directly to him. He is a great example of a supervisor that worked his way to the position he is in today while applying what he had learned while attending classes at the University of Guam. Effective decision making within a company or business is a vital aspect of management, and the overall performance and success of a company or business. Introduction: Decision making, as defined by the Business Dictionary, is the thought process of selecting a logical choice from the available options. It is determining the positives and negatives of the available options, considering all possible alternatives, and forecasting the outcome of each option and alternative to determine which is the best for a particular situation. Decision-making is a vital part of management as it determines both organizational and managerial activities (â€Å"Business Dictionary,† n.d.). Decision-making isShow MoreRelated The Challenger Disaster - Responsibility of Morton Thiokol Inc.1231 Words   |  5 Pagesdeath of its crew but also in terms of the decision-making process that led to the launch and in terms of the subsequent investigation into the quot;causesquot; of the disaster. 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